MiMirror: Highpoints Latest Digital Fashion Technology

Highpoint shoppers are in for a treat with the introduction of the latest retail technology, the MiMirror. I had the privilege of being invited to an exclusive evening at Highpoint to trial the innovative MiMirror technology. MiMirror is a digital touch screen with an inbuilt camera that doubles as a mirror. The MiMirror enables you to photograph multiple outfits or accessories and then compare the results at once. You can save your favourite looks and upload them to Facebook. This allows you to receive second opinions from your friends and family. To help launch the arrival of MiMirror, Highpoint's fashion stylist Daniela Orlando will be on hand from 5:00-8:00pm on Friday 30th March and Friday 6th April. She will share her must-have trends for Autumn/Winter season. You can try on your shopping choices, compare and share them with the new MiMirror technology.  Daniela says that due to the growth of social media the trend for customers wanting to share their shopping experience online is steadily on the rise. 

The MiMirror is available to use at Highpoint Shopping Centre until April 11th and can be found on Level 3 outside Country Road and Myer. 

We were also fortunate enough to be presented by Daniella with the coming fashion trends for Autumn/Winter. Daniela told us to look out for orange, lots of fur, the 60's cape and the popular floppy hat, just to name a few coming trends. I had so much fun using the MiMirror whilst trying on some key fashion trend pieces selected by Daniela. Check out pictures of me using the MiMirror wearing some of Daniela's Autumn fashion picks.

 

Here I am trying a cute fur vest ready to photograph using the MiMirror.

HAPPY LAB

We were very fortunate on the evening to be spoilt with samples from the incredibly delicious and colourful lollies and chocolate from 'Happy Lab.' I not only love the flavour and appearance of Happy Lab products but admire the intricate and unique packaging of each individual product. They make amazing gifts.  I encourage you all to visit one of their stores. 

http://www.happylab.com.au/  

THE CUPCAKE BAKERY

We were also spoilt with a selection of delicious cupcakes from the very popular 'The Cupcake Bakery.' I'll let the below pictures do all the talking. They taste as delicious as they look. http://thecupcakebakery.com.au/tp://thecupcakebakery.com.au/

COMPETITION!

Thank you so much Highpoint Team and 'This Is Mango' PR Agency for inviting me to share the innovative, interactive and fun MiMirror. 

Be sure to give the MiMirror a go and share your shopping experience with your friends and family!

MYLABEL.CO.UK

I was so happy to have the opportunity to collaborate with MyLabel.co.uk (http://www.mylabel.co.uk)

 MYLABEL is an online store providing affordable fashionable clothing and accessories for both men and women. Their collections include fashion trend pieces from leading designer brands inlcuding Ted Baker, Hunter and Forever Unique just to name a few. 

I was so excited to style a look from MyLabel.co.uk. I chose this stunning Motel Women's Cilla Lace dress with the Rosie Fox Stallion Crystal Cuff. I love how incredibly affordable these two pieces are whilst looking so chic and exclusive. I encourage you all to check out their site. I'm sure you will not be disappointed.

At the bottom of the post I have styled some complete looks using items directly from MyLabel.co.uk. I have referenced each item to make it easy for you to locate.

 Happy shopping!!!

Motel Women's Cilla Lace dress: $53.10 (AUD)  http://www.mylabel.co.uk/10502882.html

Rosie Fox Stallion Crystal Cuff $24,30 AUD

MyLabel Complete Looks

1-FRENCH CONNECTION WOMEN'S BOW FELT TRILBY  $33.30  http://www.mylabel.co.uk/10460050.html

2-VILA WOMEN'S KONTRASTEN TIE DETAIL BLOUSE - CREAM $37.75  http://www.mylabel.co.uk/10502757.html

3-BENCH WOMEN'S PU SLEEVELESS JACKET - BLACK  $62.00 http://www.mylabel.co.uk/10295168.html

4- FIORELLI KILBURN FLAPOVER CROSSBODY BAG - BLACK   $30.25 http://www.mylabel.co.uk/10239006.html

5-FULL CIRCLE WOMEN'S ASTRED SHEER SKIRT - BLACK $68.00  http://www.mylabel.co.uk/10480405.html

6-TED BAKER WOMEN'S FRAYDA - BLACK  $$105.90 http://www.mylabel.co.uk/footwear/ted-baker-women-s-frayda-black/10527087.html

1-DIAVOLINA WOMEN'S OLLIE SHOES - BLACK SUEDE  $62.00  http://www.mylabel.co.uk/footwear/diavolina-women-s-ollie-shoes-black-suede/10240910.html

2-NUMPH WOMEN'S SHEER TOP - BLACK  $40.90 http://www.mylabel.co.uk/10295527.html

3-J LO DOWNTOWN PYRAMID STUD CLUTCH - BLACK  $75.60  http://www.mylabel.co.uk/10290890.html

4-FULL CIRCLE WOMEN'S KLEE WIDE LEG TROUSERS - CINNAMON  $81.70  http://www.mylabel.co.uk/10480345.html

5-FIRETRAP ALPHA GOLD PLATED CHUNKY LINK WATCH - GOLD  $60.50 http://www.mylabel.co.uk/10243823.html

1-REPLAY WOMEN'S WOOL DB COAT - CAMEL  $409  http://www.mylabel.co.uk/10497510.html

2-NUMPH WOMEN'S KAYA DRESS - MULTI  $59.30 http://www.mylabel.co.uk/10501470.html

3-TED BAKER PARRO STRAW TB SCRIPT CLUTCH BAG $74.10 http://www.mylabel.co.uk/10578743.html

4- FRENCH CONNECTION WOMEN'S DAKOTA SHOE - TAN $61.90  

http://www.mylabel.co.uk/footwear/french-connection-women-s-dakota-shoe-tan/10244372.html  

Thanks for reading!

SUGARLIPSAPPAREL.COM

When I received an invitation to collaborate with  SugarlipsApparel.com, I was absolutely thrilled.  SugarlipsApparel.com is an online shop that stock a variety of affordable, versatile current trend pieces. For well under $100.00 you can purchase anything from a blouse, skirt, shorts, dress, jacket or coat. I particularly love the support Sugarlips offers to the blogging community. Many of their items for sale are modelled by bloggers. Each Blogger shows their individual way of styling a Sugarlips apparel item to suit their own fashion aesthetic. I think this gives the online buying community the opportunity to see how real people style SugarlipsApparel and work it into their current wardrobe. It's a different approach. I had the opportunity to do so myself.

Below I am wearing a Coco Pastille Dress from Sugarlips. I love the soft colour and effortless flow of the dress. It is a dress I wouldn't typically wear as I tend to wear structured, tailored dresses but I was excited to experiment with this new style.  I love the extended scarf attached to the dress that falls over the bust. This feature creates more volume to an area that seems to be lacking in my department, if you catch my drift. Another way of creating more shape to my petite upper body was by accessorising with heavy contrasting gold necklaces down the neckline. I love the clash of delicate versus chunky charms on these three necklaces. 

The Coco Pastille dress is available for purchase through http://www.sugarlipsapparel.com/ and has been reduced to only $57.40.

Check out how I styled the dress below. I have also selected a few of my favourite styled looks from other bloggers on Sugarlips website. Check these out at the bottom of the post.

Coco Pastille Dress

http://www.sugarlipsapparel.com/dresses/evening/coco-pastille-dress.html

BLOGGERS STYLE SUGARLIPS APPAREL

From left to right

1-HONEY BLOSSOM TANK $73.00  http://www.sugarlipsapparel.com/tops/tank-tops/honey-blossom-tank.html  

2- ISADORA FRINGE CARDI $33.25  http://www.sugarlipsapparel.com/tops/long-sleeves/aj50114.html

3-TRIBAL DETAIL SHORTS  $77.00 http://www.sugarlipsapparel.com/bottoms/tribal-detail-shorts.html

From left to right 

1-ROCKABILLY KITTY BLOUSE  $34.14  http://www.sugarlipsapparel.com/tops/shirts-and-blouses/at31118.html

2-GALAXY ONYX SWEATER  $36.00 http://www.sugarlipsapparel.com/tops/casual/at31432.html

3-SINGLE COLOR TIE DYE LEGGINGS  $16.00  http://www.sugarlipsapparel.com/bottoms/seamless-single-color-tie-dye-leggings-s121ltd.html

For more affordable fashion visit 

http://www.sugarlipsapparel.com/

See you next time!

LookLab.com

I am so excited to have been invited to become a Fashion Insider for the online styling website, LookLab http://looklab.com/

 Amongst other stylists, bloggers and designers I will have the opportunity to style and consult on individual people's fashion needs. Whether it be trying to find the perfect shoes to complete your outfit or maybe you have a specific budget to buy an outfit for your friend's wedding... Whatever the case, Fashion Insiders on LookLab will be able to help you out.

The process involves 3 very simple steps:

 I invite you all to visit the site and click on my profile to ask for any fashion advice. I would love the opportunity to style my Dusty Petals followers.  Simply click on the below link and then select 'Ask.'
http://looklab.com/GiovannaScarfo/

I was very excited to be the featured Fashion Insider on LookLab's homepage this week.

Have an amazing week everyone!

I look forward to reading any of your questions on LookLab!!!

http://looklab.com/

Layering... the perfect transition into Autumn

I don't know about the rest of your Melburnians but I have been so confused as to what to wear over the past few weeks. Melbourne weather has become more moody than a teenage girl. The day begins with goosebumps and ends in perspiration. I think the best way to stay comfortable until the season sorts itself out is to dress in layers. Layering is so much fun! It enables you to combine different fabrics, patterns, textures and lengths.  I have styled a couple of layered looks that I will be wearing in the coming weeks.  I have also styled some layered looks for you to purchase online. 

Look 1:

Look 1: I'm wearing a jacket from my Queen Of The Sky Collection by Giovanna Scarfo.

Morning

Mid-Day

Afternoon

Look 2:

 1-ASOS Minimal Coat With Gold Buttons  $74.50  

http://www.asos.com/ASOS/ASOS-Minimal-Coat-With-Gold-Buttons/Prod/pgeproduct.aspx?iid=1726779

2-Equipment Blush Leopard Print Chiffon Signautre Shirt $298.00 http://www.my-wardrobe.com

3-Somewhere to Bow Cardigan $64.99  http://www.modcloth.com

4-Belted Denim Skirt  $59.50  http://www.oasis-stores.com/Belted-Denim-Skirt/Skirts/oasis/fcp-product/3240060823

5-BCBG Estrella Pump - Summer Brown $119.99 http://www.heels.com

1-ASOS Cotton Duffle Mac $96.85 http://www.asos.com

2-RALPH LAUREN striped long sleeve top $ 129.60  http://www.farfetch.com/shopping/women/ralph-lauren-striped-long-sleeve-top-item-10156294.aspx

3-Opening Ceremony Scallop Collar Blouse  $350.00 http://www.lagarconne.com/store/item.htm?itemid=14052&sid=1177

4-Regular Apple Green Super Skinny Jeans $49.00  http://us.missselfridge.com

5-Dock Star Heel $62.99 http://www.modcloth.com/shop/shoes-heels/dock-star-heel

Have a great week experimenting with your own layered looks.

See you soon!

The chunky knit sweater

This week Melbourne was introduced to Autumn with downpours of rain and strong winds. We were immediately forced to say goodbye to our summer dresses and quickly reunite with our winter coats. As much as I love summer, I am so excited to be entering the cooler seasons. I love winter fashion. I love to design for winter and I love to dress for winter. I know it's the more expensive season as we purchase our new winter boots and coats, but it all becomes worth it when you have the ability to style  layered, luscious, rich textured looks.


A hot trend entering fall and winter collections is the chunky knitted sweater. It is the perfect transition into the cooler temperatures. You can team your knitted sweater with a contrasting feminine skirt,  skinny leg jeans or over a soft flowing dress. I have styled three thick sweater looks below. I particularly love to combine thick sweaters with high collared shirts or by adding a winter coat. 
LOOK 1

 

1-Friis & Company Boots Beata Black  $180.00  http://www.welikefashion.com/p/12060-Boots_Beata_Black.html

2-KNITTED BLOCK GRAPHIC JUMPER  $64.85  http://www.topshop.com

3-Black wide brimmed felt hat  $8.88 http://www.debenhams.com

4-Karl Sachi pleated faux leather skirt $200.00  http://www.net-a-porter.com

4-Black white lay colour block ruffle clutch bag  $96.00  http://www.debenhams.com

LOOK 2

Look 2 includes my own designed pink coat. It has a matching dress which I'll post together in the future.

  

  

1-Black Slingback Courts $59.00  http://www.polyvore.com/black_slingback_courts/thing?id=50271235

2-KNITTED REVERSE FAIRISLE JUMPER $22.10  http://www.topshop.com

3-Schumacher Ray Pleated Skirt Neon Pink $390.00  http://www.stylepaste.com/shop/schumacher-ray-pleated-11159p.html

4-Snowflake Knit Bag $18.00  http://www.nastygal.com

LOOK 3

1-MAJE Black Cape With Leather Trim And Removable Collar  $345.00 http://www.stylebop.com

2-KNITTED XOXO MOTIF JUMPER  $53.00 http://www.topshop.com

3-Rain and Shine Boot $49.00  http://www.modcloth.com

4-VICTORIA BECKHAM DENIM Zip Ankle Panel Jeans  $140.00 http://www.boutique1.com/womens/sale/ankle-zip-detail-skinny

5-Friis & Company Bag Morre  $62.00  http://www.welikefashion.com/p/12018-Bag_Morre.html

THE CHUNKY KNIT SWEATER ON THE CATWALK
 FALL 2012 READY TO WEAR 

Happy Autumn shopping everyone!