Thursday, 29 March 2012

MiMirror: Highpoints Latest Digital Fashion Technology

Highpoint shoppers are in for a treat with the introduction of the latest retail technology, the MiMirror. I had the privilege of being invited to an exclusive evening at Highpoint to trial the innovative MiMirror technology. MiMirror is a digital touch screen with an inbuilt camera that doubles as a mirror. The MiMirror enables you to photograph multiple outfits or accessories and then compare the results at once. You can save your favourite looks and upload them to Facebook. This allows you to receive second opinions from your friends and family. To help launch the arrival of MiMirror, Highpoint's fashion stylist Daniela Orlando will be on hand from 5:00-8:00pm on Friday 30th March and Friday 6th April. She will share her must-have trends for Autumn/Winter season. You can try on your shopping choices, compare and share them with the new MiMirror technology.  Daniela says that due to the growth of social media the trend for customers wanting to share their shopping experience online is steadily on the rise. 

The MiMirror is available to use at Highpoint Shopping Centre until April 11th and can be found on Level 3 outside Country Road and Myer. 

We were also fortunate enough to be presented by Daniella with the coming fashion trends for Autumn/Winter. Daniela told us to look out for orange, lots of fur, the 60's cape and the popular floppy hat, just to name a few coming trends. I had so much fun using the MiMirror whilst trying on some key fashion trend pieces selected by Daniela. Check out pictures of me using the MiMirror wearing some of Daniela's Autumn fashion picks.


Here I am trying a cute fur vest ready to photograph using the MiMirror.

We were very fortunate on the evening to be spoilt with samples from the incredibly delicious and colourful lollies and chocolate from 'Happy Lab.' I not only love the flavour and appearance of Happy Lab products but admire the intricate and unique packaging of each individual product. They make amazing gifts.  I encourage you all to visit one of their stores. 

We were also spoilt with a selection of delicious cupcakes from the very popular 'The Cupcake Bakery.' I'll let the below pictures do all the talking. They taste as delicious as they look.


Thank you so much Highpoint Team and 'This Is Mango' PR Agency for inviting me to share the innovative, interactive and fun MiMirror. 
Be sure to give the MiMirror a go and share your shopping experience with your friends and family!

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